Introduction
MyVariations, a leading brand in the French DTC market for electric toothbrushes, faced a surge in customer inquiries as they expanded into retail and saw their subscriber base grow. This influx of queries posed a challenge to their customer service team, necessitating a more efficient solution to maintain service quality.
Problem
The rapid growth of MyVariations led to a rise in customer queries, particularly surrounding their subscription model and product inquiries. Their customer service team struggled to handle the increasing complexity and volume of inquiries, impacting their response times and operational efficiency.
Solution
MyVariations turned to Yuma AI for its seamless integration with Shopify and its autonomous handling of customer inquiries. The AI system efficiently addressed common questions, enabling human agents to focus on complex interactions that required personalized attention.
Outcome
The integration of Yuma AI resulted in a 30% automation of customer tickets, reducing the First Response Time from 7 hours to 2 hours. This efficiency boost cut customer service expenses by 33% monthly, achieving an impressive 4x ROI for MyVariations.
Conclusion
The collaboration between MyVariations and Yuma AI set a benchmark in customer service automation, with plans to increase automation to 50%. This partnership exemplifies the transformative power of AI in enhancing customer support systems and driving business growth.
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